The evergreen property has a new licensing and marketing strategy aimed at young adults.

Rainbow Group announces the launch of a global marketing and licensing strategy for the brand extension of its international series “Winx Club,” targeting young adults.

Viewers of “Winx Club,” which first aired in 2004, fans are now young adults in their twenties. Rainbow’s in-house design team has created various style guides and a lookbook to support its global strategy for consumer products focusing on teenage girls and young adult female audiences, with initial specific focuses on fashion, accessories, beauty, and makeup.

To support the new consumer products strategy, a variety of marketing, PR and digital activities will ensure the engagement of both evergreen fans and new audiences worldwide. Additionally, the cooperation with Netflix and the timing of the launch of “Fate: The Winx Saga” aligns with Rainbow’s new young adult CP strategy.

Licensed products for the new strategy will roll out in the coming months.

Source by License Global

Rainbow turns 25 and celebrates its first quarter of century with the audience of the Giffoni Film Festival, during the 50th anniversary of the event.

At Cittadella del Cinema was inaugurated a special Rainbow installation that traces the milestones of the group since its beginnings in 1995: for the entire duration of the event, visitors can delve in the world of Rainbow through unpublished images and the first cartoon drawings; from the birth of the classic Winx Club all the way up to 44 Cats and the latest news born from the inspiration of Iginio Straffi.

During opening night at the Yaris Arena, a video celebrating the content company was also presented and Claudio Gubitosi, founder and Director of Giffoni Opportunity, honored the Company with the Giffoni 50 Award, for its 25 years of success.